Skip to content
← Selected work

Case studyCustomer loyaltyLive

LEAL

Your customers already found you. LEAL brings them back.

Role
Founder & Technology Lead — product discovery, architecture, UI/UX, full-stack implementation and deployment.
Stack
Next.js · React · TypeScript · Tailwind CSS · Prisma · PostgreSQL · Supabase · Vercel
Public link
Visit LEAL
LEAL public landing page

01Problem

Most local businesses count visits but don't know who is coming back — or who is quietly drifting away.

02Context

Coffee shops, restaurants, barbershops, salons, gyms, auto shops and retail businesses in Costa Rica.

03My role

  • Product definition and loyalty model.
  • Architecture, UI/UX and full-stack implementation.
  • Deployment and iterative optimization.

04Solution

  • Create a program, share a QR, log visits and bring customers back.
  • Customer segments: new, regulars, VIP, at risk and dormant.
  • Mi LEAL keeps every program a customer belongs to in one place.

05Decisions

  1. 01

    No special hardware

    A phone or computer is all a business needs to log visits — adoption can't depend on new equipment.

  2. 02

    Segments that lead to action

    Segments are built around the moment to act, with 'at risk' and 'dormant' surfacing who to bring back.

  3. 03

    Free for customers, simple for businesses

    Always free for customers; businesses start free and grow into Essential or Pro plans.

06Verifiable result

  • Live product with self-serve sign-up.
  • Public pricing: Free, Essential and Pro.

No metrics are published until they can be verified.

07Public links

godinezasociados.com/systems/leal

Next case · Technology venture

GYA Systems